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An opt in email list is money in the bank, they say. Meaning that top online entrepreneurs use email opt in lists for direct promotion that tips the scales in their favor by giving them plenty of instant sales that does not have to come through the normal long less efficient channels of visitors flocking at their site and being advertised to.

Good email promotion is your map to success. It will point you in the right direction, keep you from veering off course, and identify the quickest routes by which you can reach your business goals. Like good directions, a good email promotion will save you time, assist you to budget accordingly, ensure that your email efforts are synchronized with your company's goals, and allow you to plan ahead so that you don't miss opportunities.

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Don't over promote to your list. When you promote to your list daily they get sick of you. You have to stay in their minds, but not be annoying. A good rule of thumb is to promote 3 times maximum to your list per week.

Offer two incentives. You need to give your prospects and clients two incentives for subscribing to your email list. The first incentive is the one you offer in exchange for their email address. Offer a reduction, white paper, special report, coupon or other attractive premium and you'll see your sign-up rates climb. The second incentive is your content. Describe the value that each email message delivers. If you publish an email newsletter, for instance, describe the articles, feature stories, editorials, case studies and other valuable content that will motivate people to subscribe.

Your email will be more attention-grabbing if you include photos and graphics. The links on your email should direct the reader to a landing page that describes your product or service. Directing the reader to a landing page is more effective than directing them to your home page. Be sure that your website contains a Privacy Policy that assures people that you will not sell or misuse any personal information.

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