Do not limit networking to only so-called “networking events.” You need to network wherever you are that is related to work – at a trade show, an industry dinner, conferences, and the list goes on. If you do not know the first thing about networking, or maybe you have been out of the loop for a while, here are a few networking pointers to follow to make your next networking experience a success!

First off, breathe and relax. Most people get nervous at networking functions – everyone wants to make a good impression, after all. So try to calm yourself before the event. Knowing that other people might be nervous should help too – you know you are among peers. Networking is supposed to be a fun experience with lots of conversation, and fun and conversation do not sound too intimidating, right?

Network online first. A great way to get to know the people you will be networking with at events is to try to connect with them online first. Social networking sites like MySpace and Facebook are great for social connections. You can sign up for more work-related social networking sites such as LinkedIn for free.

Take a tour around the facility. If you are at a conference, walk around outside the main hall to check out the different people and businesses that are there. Get familiar with people’s faces and where they gravitate to. It will help you approach people with small talk if you can get an idea of what their interests are.

Set up a table yourself at an industry event. Let the people come to you to network! Use your brochures, poster printing pieces, flyers and whatever other marketing materials you have and set up your own table. People are curious creatures, so do not worry about people not stopping by your table. You can use your marketing materials to start conversations, or to end them. Be sure to have brochures that are designed as lead-makers, and brochures that are designed to be closers. Use whichever is appropriate per person you interact with.

Listen; do not wait to talk. People love to talk about themselves, so ask people questions. Try not to interrupt and actually listen to what the person is saying – don’t just wait your turn to talk and tune out what the other person is saying. Keep the conversation light – ask about their occupation, hobbies, and so on.

Can you hear me now? Leave the cell phone in the car, or turn it off. It is rude to interrupt a face-to-face conversation just to answer your phone. You are there to network and get to know people, not to talk to people you already know!

Do not gossip. An amateur talks about the competition; a professional does not. You will pick up a bad reputation and people will not want to talk to you or work with you. Plus, you may want to work for your competitor someday. Do not burn any bridges before you even make them!


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