Designing web sites involves numerous skilful disciplines from layout to type & colour. Colour is especially major because it gives the user's first impression. the right colours can create a great experience for the user, while inappropriate colours can have a negative impact.



To build a great website, the website designer should know how colours can affect people. people often subconsciously react to colours and associate them with different feelings & emotions.



Colours don't only bring up emotions & feelings that could influence how a site is seen but they can also be cleverly utilised to direct users to specific sections of your web site.



Every single colour that you can think of can be used on the internet these days, so picking the right colours can be an overwhelming task. here's a quick summary of how some colours can provoke certain reactions.



White is a minimalist colour. linked to simplicity, purity and cleanliness, it can be used to draw attention to images.



Yellow is the colour of comfort, liveliness, energy and joy. it's a vibrant colour that can be used to highlight specific areas on a web page.



The colour red can summon up feelings of lust, courage and strength. it's a strong colour and if used in small doses, it's nice for emphasising issues.



Red is a extremely evocative colour & it stirs up thoughts of hell, love, fire & warning. it is probably the best colour to use to draw attention.



White can be used to create contrast by being used as a background colour. the white parts inbetween components of a webpage are referred to as negative space. White is associated with cleanliness, peace & light.



Black is a strong colour & is linked with sexiness, strength & elegance. it is a extremely popular colour on photography web sites, as black creates striking contrast between colours within images.



Evoking thoughts of style, modernism, fashion & elegance, grey is commonly used on places that are related to fashion, design & tech.



Purple is a cross between blue and red. it has the highlights of red, but has more lively properties than blue. It stirs up images of royalty, religion & luxury. However, it is not a common colour in designing for the internet.



In website design, purple is an underused colour, perhaps because it can be perceived as a feminine colour. it's also associated with royalty, romance and wisdom.



Grey can be a weird colour because it isn't strong. it is used to create sophisticated, classy and calm sites. it's used heavily on tech sites.



Knowing what the colours represent & their subconscious power can be of great benefit when designing sites. by being aware of the target audience, designers can being thoughtful with the choice of colours that are associated with the end user thus making the site appealing and attractive. E-commerce sites could be made better by pointing the user in the direction of the purchase button by creating contrast and drawing attention.

Karra Maxim is an experienced professional web designer who has created many affordable website designs for clients needing websites that are search engine friendly.