One indication of a well-designed site is its colour scheme. choice of colours is vital in creating the look that the site's owner wants to portray. if the website's appearence does not meet the users expectations, then they will leave & probably won't return to the website. This is frequently the reason why a web site isn't doing as well as it should be.



Being aware of colour perception can make life a lot easier when deciding on a colour scheme for a web site. knowing which colours can irritate and those that can calm is vital in giving the user the right impression and experience of the website. why would you anger a user when you want them to buy from your web site?



Colour contrast & balance is another technique to be aware of. It can be used to direct users to specific pages on the website.



Below is a list of the best-known colours & their emotional connotations.



Yellow could be linked with hazard, hope, friendliness and finances. used in moderation, it can be used to draw attention to sections of a webpage.



Green is a good colour to use to make a calm & relaxed website, its associated with mother earth, envy, wealth and the organic.



Blue is linked to corporate, strength, water and harmony and the lighter end of the blue spectrum could be used in web design to create a cool feel.



The colour red is a very evocative colour and it stirs up images of hell, love, fire and warning. it is probably the most effective colour to draw attention.



White could be used to create contrast by being used as a background colour. the white parts inbetween components of a webpage are called negative space. White is linked to cleanliness, peace and light.



Black is a strong colour and is associated with sexiness, intensity and elegance. it is a very popular colour on photography web sites, as black creates contrast between colours within photos.



Just like green, brown is associated with mother earth, calm and relaxation. there's a trend to use wood textures as a background colour to give the feel of the environment & organics.



Grey is commonly used to create shiny effects in web design. The colour could be associated with sophistication, stability and boredom.



Brown, particularly the the lighter end can have a soothing effect. Beige is also a popular colour in designing for the web because it gives an earthy and relaxed feel. it can also mean tradition, poverty and nature.



Grey can be associated with refinement, innovation and the future. The lighter side is similar to white because it's a fabulous colour to use on the background of a website to make a sense of space and modernism.



Colour psychology can play a big role in making a successful site. to subliminally create an expectation amongst the user can be a powerful sales tool. picking colours without thought can inadvertently put users off the web site. making colour combinations that point users in the direction of an end goal can generate lots of sales & make the whole user experience stress free.

Karra Maxim is an experienced professional web designer who has created many affordable website designs for clients needing websites that are search engine friendly.