Building a list is always better than creating a product. This is not just because you might be a good marketer than a manufacturer but it is also simple this way. You can have a list of fifty people who are ready to receive anything you give them and you are guaranteed to make money.

However as a product manufacturer you do not have this security. Especially when you know that you are going to introduce a new product into the market there are various risks involved in it. These risks maybe like the acceptance of the product into the market. They people who you are trying to sell the product may or may not like the product. If the negative is the case then you would be running in for a loss.

Keeping in mind the cost of manufacturing and packaging the product you would get a total loss in your hands if the product is completely rejected. However as a marketer you stand to lose much less. Even if everyone in your list does not buy the product and become your affiliate you can still have at least one or two people who are interested in the product. They would sell it to some other people and as such a few products will defiantly get sold. This way it will not be a total loss. Also the money that you invest or your initial investment will be much lesser than the cost that you would spend on making the product.

Building a customer list also has other benefits. You have the option of promoting anything any time you want. If your list is very receptive then you will have no problem in putting anything through any person in the list. You will make money no matter what product you are marketing weather it becomes a failure of success. The initial investment that you make can be quickly recovered. Also you don’t need to spend much to build your own list. It is virtually free if you have contacts with you present already. You can also earn money by swapping lists with other affiliates to increase your network and your potential to earn more.

Building a customer affiliate list is also beneficial with the making of the product. You are not responsible for any loss that occurs in the product. You can just direct complain to the manufacturing company. Also if you are manufacturing a product then you have to put an extra effort that the product does well in the market as well as stays in the market. As a marketer, once the wheels have been set into motion and the products has been put through a few affiliates you job is virtually over. Your affiliates will now collect more affiliates and you can just sit and watch as you get commission for every affiliate under your tree. This means that after the initial investments there is no work at all and the money keeps coming. This is the benefit of having a list than rather creating a whole new product on your own.