You've all heard all the successful coaches and marketing gurus advocate niche marketing your coaching business. It will be more fun if you get creative -- pair a compelling life challenge with a business market. For example: I help restaurant owners keep their profits and treat their families as well as their customers.

Or, even better, select a job title you've held before and go after that group. Have you been an executive assistant for 8 years? Then you understand that group so well and can support them from the other side of the table.

Why do I recommend you market to one distinctive group?

Because when you focus your promotional energy on addressing their distinctive challenges, the results speak for themselves:

- You have little or no competition.
- You can market much less.
- And yet you fill your coaching practice so much faster.
- Which builds your confidence and expertise quickly.
- So you can charge higher fees.
- Articles and ezines practically write themselves because you know your market's language.
- You can re-purpose that writing to products and programs that sell well because you know your market wants them.
- You get a lot more pre-qualified referrals.

= All of which means you have a significantly higher income, with time left for other things in life!

If your niche market isn't working because it's too broad, or your message is too general, or the group is hard to find, or they won't afford coaching -- get out of the box with your thinking. Open your mind to a distinctive niche market that might be staring you right in the face.

That's how other coaches have locked onto these unique niche markets:
- Salon Owners
- Cranio-Sacral Therapists
- Hispanic Executives
- Direct Sales Leaders
- Real Estate Brokers
- Spouses of Ambassadors
- TV Producers
- Waldorf Moms (moms of kids in Waldorf education)
- Claims Managers
- Marketing Directors
- Restaurant Owners

Notice how each of these markets:
1. Is an accessible group -- you can find them easily.
2. Has distinctive challenges.
3. Probably has disposable income to invest in a coach.

The coaches who work with these folks do not necessarily have expertise in their market's field. But they have taken the time to understand what makes these people tick and what keeps them up at night. They are primarily coaching these clients on life issues not business issues. But their marketing messages speak directly to the specific challenges that each group faces, which will be a strong attraction factor for the clients to hire them.

If you haven't already, you will find your niche market! I have no doubt. Just open your mind and, at the same time, look for a small and unique group. You'll be happy you did.

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Rhonda Hess is Founder of Prosperous Coach™, a membership community to take your coaching business from startup to prosperity. Rhonda's mission is to help coaches charge what they’re worth and make it big in coaching on their own terms.

Her premier program -- The Coach's Power Path -- takes all the guesswork out of how to get clients and build a financially successful coaching business. Whether you are an Emerging Coach or Established Coach, the Power Path walks you step by step through exactly what to do, how and when, so you arrive quickly at your next level of coaching success.

The Wisdom Vault™ is the Prosperous Coach library full of pinpointed articles which quickly deliver practical tips coaches can apply right now. Rhonda’s ezine --From the Wisdom Vault, -- and blog -- Rhonda Hess Online -- add fresh perspectives to coaching struggles and links to proven resources. Her ebook, Working Websites for Coaches, is the single best guide available to help coaches write content that pre-qualifies ideal clients, manage the web design process, and launch a lead-generating ezine.

Rhonda co-authored the Coach Training Accelerator, a best selling self-study program and also designed the Certified Coach Program, the world class live program for Coach Training Alliance. As Senior Trainer, she has personally trained over 500 coaches through CTA.

Rhonda has coach certifications with Coach Inc, International Coach Federation and Coach Training Alliance. For more information about The Coach's Power Path and Rhonda's other resources for professional coaches visit www.prosperouscoach.com