Off-Page Optimization is an important phase of websites optimization process. It includes promotion of website through various means. Usually off-page optimization refers to those techniques that does not relate directly to the actual code of website. It only uses website names and URL to promote the website. It refers to promotion of website via legally, tried & tested as well as well-defined techniques. There are several techniques being used for off-page optimization. Some most used practices are:

1. Directory Submission
2. Articles Submission
3. Blogs Submission
4. Social Bookmarking
5. Submission of Press Releases
6. Forums Posting
7. RSS Feeds
8. e-Mail Marketing
9. PPC Campaigns

 Directory Submission
There are several web directories available on Internet with listing of various websites in different categories. These websites work as a reference for Search Engines as well as people looking for a bunch of websites in a particular category. Inclusion of your website to some high PR prestigious web directory like "Open Directory Project" (http://www.dmoz.org) is itself a reason of faster indexing by popular search engines.

Directory submission is among popular and well-defined trusted techniques of link building. There are several web directories offering free submission of your websites, some of them requires reciprocal links before inclusion of your website into their database, but mostly they provide facility of regular free inclusion of websites. Submitting links of your websites to web directories with correct and well-structured META information is very helpful in getting quality back links.

Directory Submission Guidelines

There are few things, which should be taken care of while submitting directory:
1. Give priority to high PR websites
2. Provide correct well analyzed information
3. Use similar META tags (Title, Description and Keywords to get maximum return)
4. Provide correct information.
5. If your website is new and never submitted to DMOZ, once rejected they never accept same website in just second chance. So, avoid submission of a website on DMOZ until it get reputed a bit.
6. Keep the characters limitation for Title, Keywords and description in mind wherever required, create separate set of META Tags for different kind of websites depending upon their criteria.
7. Create a list of websites requiring reciprocal listing.


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