I have been in the online video ad business for four years now and have produced many commercials - and often am intrigued how many people want one and then upon contemplation get bogged down in the details of it. This article discusses the real goal of an ad, who should have one, and how much should you expect to pay for it!

To start off, video ads will not turn your business into an overnight success. It is part of the overall marketing mix you should be employing. Video has become hot on the Internet and yes, you really do need one to stay current with this trend. But, staying current, at what price and for what goal?

Think of it this way - online video advertising can range from a 15-second music composition accompanied with images to a $50,000.00 extreme production. I'm sure that most of you reading this fall in between these two and that is who I am speaking to.

Retailers of any kind, either web-based or a bricks and mortar establishment need a way to communicate faster and more vividly. Undoubtedly, video is the medium to do it. The components of that video to advertise your product or service consist of a script, a professional voice to speak the words in the script, some background music that compliments the message and then video and/or images that enhance it. This package is called a video ad. Online, "branding" messages or TV commercials are not what work. What works are direct statements about what you have to offer and how to get it. That is all you need. Your goal in any web video ad should be to "hook" and "cause them to act, based upon your call to action."

So, with those parameters stated, a clear message, presented in an appealing way, how much should it cost you? All of these components have dropped in price significantly. What took editors hours to assemble now takes one and voice specialists often work from home, recording right at their computers in their "home voice studio." The visuals and music can be had from royalty-free stock content very readily - so the fact is - it is REALLY LOW cost!

Now, how do you find the right ad producer? Search the Web for terms like: "low cost video ads" and always ask to see the quality of the production company's work. Contact me for referrals - the companies I work with guarantee satisfaction and produce ads for many clients, including online directories that offer production to their clients. Expect to pay less than $500 for a custom ad which can also include images or video you already have. I have some producers that charge only $150. Live shoot can be had at your place of business for as little as $800 - in HD even!

And if you want to get your video found, you should also look into, "video SEO services," so that your video ad is completely leveraged, by getting it tagged and placed strategically across the Internet, driving traffic back to your website, since the research shows that most video viewers respond to your call to action with 47% sharing it with others. That alone is a pretty good reason to have a video!

Get yourself a video and use it to drive more business your way!
Bernie Day, Managing Partner of Video SEO Studio, helps clients with Video SEO Services including the production of videos and the distribution of videos - saturating the web with the client's presence.
Contact Ms. Day at: 360.348.2107