There are so many possibilities out there for business cards and yet so few people bother to make good use of them.

I think the real reason is because a lot of people are a little fearful of going onto uncharted territory. Business cards are a staple of commercial printing. Every company has their order of them made, no matter how big or small they are, and the thing is, most of those cards look strikingly similar.

Just close your eyes and I bet you can see that standard, iconic image of the business card. A white card with black lettering telling you the person/company name along with a telephone number, maybe fax number, and maybe email address. The information won’t always be the same, but the general look probably will be.

But you can do so much more than that. There are some really unique business cards just waiting to be seen and made. The advent of design software like Adobe Photoshop has given rise to a greater ability to make those custom designs and add that extra bit of personality into your cards.

Why not take advantage of it? Business cards are rather inexpensive, which means you’re free to have multiple batches of them printed up if you want to test out several different styles and see what works best.

If you aren’t sure what to do to break the mold just take a surf through the internet. There are plenty of business card ideas waiting for you when you’re ready to go find them. They aren’t hard to come across either. Any basic search should provide you with a plethora of options that I’m guessing you might not have been able to come up with on your own.

All it will take is a few minutes to find some very cool business cards that might work perfectly for you. I can’t even begin to go over all of the options you have, and I don’t intend to try in a single post like this.

My goal right now isn’t really about telling you what you can do with the card, but merely getting you thinking about it. The first step towards trying anything new is being aware of what those new things are.

Don’t let the fact that people have been using the old model of business card for so many years deter you from shaking things up a bit. Being unique is a way of getting yourself pulled out of the crowd and looked at by other people.

That should be the job every business card accomplishes. If you aren’t getting noticed than why design anything? Get your creative gears whirring and transform your business cards into something unforgettable.


Kaye Z. Marks is an avid writer and follower of the developments in commercial printing industry and its benefits for small to medium-scale businesses.