11th November 2008
With the economy the way it is, higher prices and the mortgage
industry failing, we are feeling the effects of an economic recession. How can you keep your scrapbook business afloat during this time?
Understand your Customer
In order to survive a re...
20th October 2008
Many new business owners start a home business and don’t take the time to write out a business plan. By failing to write a business plan, you greatly decrease your chances of success. The following are some reasons why every business needs to put a bu...
10th October 2008
In a previous article, I discussed the best way to find scrapbook customers. In two words, the best way is with craft fairs. Why? Because that is where your potential customers are shopping. I
understand your initial reaction may not be in agreement...
06th October 2008
Be honest, could you be marketing your business to the wrong people-scrapbookers? Now if you sell scrapbook supplies or kits, then yes, your target market would consist of scrapbookers. But if you are a custom scrapbook artist, your target market is not a...
06th October 2008
Be where your scrapbook customers shop!
What if there was a place where potential customers hung out and came on their own volition?( ones who enjoy a hand-crafted keepsake) Imagine if you will, a place where you can “set up shop” displaying sample...
25th September 2008
It doesn't matter what type of business you have, you need to keep finding new clients if you want to stay in business. As someone in the scrapbooking industry, you have an advantage over other business owners. Why?
Because most people love and cherish...
