02nd October 2008
Are you able to say what the purpose of your posters is in a single sentence? How long is that sentence? Do you need only a simple sentence, or are you getting into something a little more complex to get across your message?
This does not mean your ent...
30th September 2008
I bet you have a lot of customers, and I bet many of them have a lot to say about how you should run your company.
People are going to form opinions, and people like to have those opinions listened to. Think about the different sections in just about e...
26th September 2008
How can a small business compete with the advertising resources of a big business? For example, postcard printing is one of the most effective methods for advertising when there is a special occasion or sale. But
25th September 2008
When designing catalogs, communication is a key to making sales. Make sure that your catalog grabs a reader’s attention with a dynamic layout. To help your catalog printing go smoothly...
24th September 2008
The small business owner who succeeds is the person who understands what true marketing is all about.
Marketing is not just having a printed marketing brochure explaining to peop...
23rd September 2008
What is your hook?
What exactly is a hook?
This is what gets a person interested in reading or watching something. This applies just as much to fiction and movies as it does to marketing articles.
When you first open a book how fast are you hooke...
19th September 2008
The question has to be asked when it comes to promoting your business: are you going to be focusing on a niche market or not?
What kind of difference will it make to focus on one or the other? In some ways it really will not make much of a difference a...
18th September 2008
It seems like as time marches forward people gain more and more methods for contacting each other.
Back long before I was born all anyone really had was an address. Soon phone numbers were a prominent addition to your contact information. And then fax ...
17th September 2008
The way you approach your marketing has to do with what your goal with it is.
It would seem like the basic purpose of any marketing is going to be the same: to further your business.
But what exactly does that mean?
Are you trying to bring in new...